Having A Massage Business Domain Is Important
One of the most important elements of building a successful massage business is creating brand recognition. Consumer confidence in what you have to offer is partly dependent on how they view your business. Yes, you have to give a great massage, but how you present yourself can have a dramatic effect on the success of your business and your ability to grow it into a thriving practice. One of the first steps to establishing your brand is to obtain your massage business domain.
Your Business Domain
Picking a name for your business is an important first step. Once you have come up with a great name that conveys to your target market who you are, then the next step is to get that name in front of everyone in that target market. A great way to do that is with your massage business domain.
In this article I will cover:
- Choosing a name for your business,
- Researching your business name,
- Checking your massage business domain availability,
- Domain pricing.
Name Your Business
Choosing the right name for your business is the first important step in branding your business. There are many factors that should be considered when naming your business to help increase your chances of success. Click on the link below to read the article.
Tip: I’t may be a good idea to have your business name reflect your niche. Will you be specializing in Sports Massage? A possible name could be ‘Austin Sports Massage’ (If Austin is your name or the name of the city you will be practicing in is Austin).
Research Your Name
It is important to make sure that your business name has not been taken already. There is nothing worse than putting a lot of time, effort and money into your business and then finding out that another massage therapist has your name. Click on the link below to read an article that will walk you through the steps to make sure your business name is available.
Tip: In order for you to take full advantage of your business name, your branding should include the most popular social media sites. For example, Facebook allows you to set up a special web address for your business page. Facebook.com/yourmassagebiz. This is why it is important to do research on the social media sites to make sure your name hasn’t already been taken.
Check Domain Availability
Once you have chosen your business name and completed the research, then the time has come to get your massage business domain! I recommend getting a .com domain. Read the information below if you have questions about domains. Enter your business name into the box to the right and then click on the green ‘check availability’ button.
Check your massage business domain availability here.
<iframe class="domain-widget-mbsa" src="//www.bluehost.com/web-hosting/domaincheckapi/?affiliate=mbsa" width="100%" height="175"></iframe>
Success Key: Understanding Domains
What TLD Should You Use? Top-level domain (TLD) is the formal term for the suffix that appears at the end of a domain name. Some example of top-level domains include: .com, .org and .net.
For a massage business domain, it is recommended that you use the TLD: .com. There are several reasons why but the most important is the trust issue. For example: Studies have shown that when someone is searching for something on the web and multiple websites come up, they usually will click on the .com site first.
Click here to read a great article from MOZ.com that will help you to learn more about domains.
What does a domain cost?
Domain Cost
Your massage business domain can cost anywhere from $4 to $20 per year. Most are in the $12-$15 per year range. Domains are basically rented to you by a hosting company. As long as you pay your yearly rent, the domain is yours.
Hosting Package
Your domain is your street address for your website and it can be offered as part of a hosting package. You will need a place to put your website, so it is a good idea to go ahead and purchase your hosting package at the same time. Some hosting companies offer a free domain as part of your hosting package.
Free Domain
The hosting company that I have used for years is Bluehost. They offer a free domain with their hosting package.
The links above are affiliates. This means that I get a small referral payment if you choose to get your hosting package now. The price that you pay is not affected by this payment and you will actually get a great deal through these links.
Conclusion:
When you are starting a new massage business, there is quite a bit to get done. You may feel that you have to get everything done at once, which can leave you will a feeling of being overwhelmed. It’s not necessary to complete everything right away. Take your time and just try to keep moving forward. This is a key to success.
There are a few things, however, that you should try to get done as soon as you can. Choosing your name, researching it and then getting your massage business domain are three of these. The longer you wait, the more likely someone else will take that perfect name of yours.
I hope you found this article helpful. Please, leave a comment below and let me know what you think. If you want to spread the word, please, share this article on Facebook or Twitter. I wish you success and prosperity.
