Name Your Successful Massage Business

Name Your Successful Massage Business

Deciding on a name for your business is an important first step. This article will assist you in choosing a name that is right for you while also helping to position your brand with your customer. While this decision won’t make or break your business, considering several factors such as SEO can increase your chances for success. Check out the information below and then name your successful massage business.

What should you consider when choosing your business name?

In this article, I cover four factors to consider when picking a name for your business. Understanding your short-term and long-range goals, focusing on your brand identity, understanding what it takes to get found on the web and choosing the keywords that will produce the best results for the overall success of your business.

   Note: If you have already named your business and have been using it for awhile already, don’t feel you need to re-name it based on this article. I do believe that considering the guidelines below can help, it’s not going to be the ‘thing’ that ensures your success. If you love your current business name, then keep it. Giving a great massage, giving great value to your customer and following some of the tips on this website will do the most to put you on a path for success.

Name Your Successful Massage Business

Featured In This Article

  • Your Goals
  • Your Brand Identity
  • Getting found
  • Using Keywords

Your Goals

What are the short-term and long-range goals for your business? Understanding what they are can help determine a name for your business that will fit these goals.

Click on each topic below to read the description and recommendations.

Name Your Successful Massage Business: Your Goals

Name Your Successful Massage Business

Private Practice

If you plan to run your own private practice, now and in the future, it may make sense for you to use your personal name in your business name. A good example of this would be ‘Grace Davidson Massage Therapy.’ Using your own name personalizes your brand and also can make it easier for people to find and remember you.

Clinic or Spa

If you are starting a business that will be more than just yourself and you will have others working for you, then it makes sense to use a unique name rather than your personal name. Building brand awareness for the business as a whole usually requires a unique name such as ‘Sunset Massage.’

Changing Goals

f your plan is to start small and grow into something big, it may make sense to use a unique business name that will work now and in the future. You can also shorten your personal name to come up with a unique name. Using the example earlier, you might shorten it to “Grace Massage” or “Massage with Grace”.

    Tip:  Since it is a good idea for many reasons including ‘SEO’ to use your business name for your domain name, having a long business name may make it difficult for people to remember. The shorter your domain name the easier it is to read, recognize and type in.

Name Your Successful Massage Business: Your Brand Identity

Name Your Successful Massage Business

Your Brand Identity

What do you want your clients to think about when they see your name? Are you specializing in a particular type of bodywork? Will your customers only be women?

Click on each topic below to read the description and recommendations.

Specialty Focus

Will you have a specific service that your practice will focus on? For example, If you are specializing in medical massage, you might want to use ‘Richards Medical Massage’ or ‘Sunset Sports Massage.’ Adding ‘Medical’ or ‘Sports’ to your name will set you apart and highlight your specialty.


 Is there a niche that you want to go after based on the demographics of your prospective customers? For example, let’s say you want to specialize in sports massage for women. You might want to use a name such as ‘AZ Sports Massage for Women.’

Being Unique

Using a distinctive name will help your business to stand out. Being different has its advantages, especially in marketing. Think of some of the companies that you use in your everyday life and look at how unique their names are.  be carefull with this one though. Big companies spend lots of money on name recognition. Will people know what you do if you name your business ‘Apple’? Besides it’s taken already.

    You should do your best to avoid sending the wrong message with your business name. If your specialty is deep tissue, you wouldn’t want to name your business ‘Lighter-Than-Air Massage.’ In turn, if your specialty is a great relaxation massage, you wouldn’t want to call your business ‘Thunder Massage.’ These examples are a little extreme, but you get the idea. 

Getting Found

Your name can be a big factor in how your business shows up in search results when someone is looking for a massage online. Your prospective customers will use their smartphones to look for a therapist so it is important that you make it easy for them.

Click on each topic below to read the description and recommendations.

Name Your Successful Massage Business: Getting Found

Name Your Successful Massage Business


Search Engine Optimization or SEO is the tool that can make or break your online presence. Optimizing your website for SEO is an in-depth subject that we will cover in other articles on this site. However, considering aspects of SEO when naming your business can help your customers find you on the web.

What Are Keywords?

When you use a search engine like Google, you usually type in a few words or a phrase that will help you find what you’re looking for. With SEO, the words that you type in are called keywords. Typing in the phrase ‘sports massage’ into a search engine like Google will bring up businesses with those keywords. Businesses that have keywords in their name will tend to rank higher in search results.

Using Massage

One way to increase your chances of being found in search results is to have keywords in the name of your business. If you are starting a massage business, it is important that the keyword, ‘massage’ is in your name. Your business will have a much better chance of showing up in search results if you use the most common keyword that people use when searching for a ‘massage’.

    Try This: Type in the phrase ‘sports massage’ into a search engine like Google and see what businesses come up. The businesses that have been optimized for those keywords should come up at the top of the results. You should see those keywords in their name or in the description of their business. Usually the keywords will be in ‘bold’

Name Your Successful Massage Business: Using Keywords

Name Your Successful Massage Business

Using Keywords

If your looking to squeeze every ounce of SEO juice out of the process of naming your business then including the best keywords is the way to go.

Click on each topic below to read the description and recommendations.

Understanding Keywords
  • Prenatal: This keyword will produce results about pregnancy and not massage.
  • Massage: This keyword will produce results about massage in general but not prenatal.
  • Prenatal Massage: This keyword will show websites and businesses specializing in prenatal massage.
  • One important thing to keep in mind is the above example assumes that your customer knows and will use the keyword ‘Prenatal’. If they use ‘pregnancy’, your business may not show up unless you use that word on your website.
Long-Tailed Keywords

Phrases that contain multiple keywords are called ‘Long-Tailed Keywords.’ Since these describe in more detail what someone is looking for, there is a higher chance of an exact match to these keywords. Therefore, using long tailed keywords in your business name and on your website will increase your chances of being found by your target customer. 

Targeting Your Customer

You may want to consider long-tailed keywords when you decide on your business name. In the example used earlier, ‘Richards’ Medical Massage’ would be a great example of a business name utilizing a long-tailed keyword. It would have a high degree of success for anyone searching for medical massage in a specific geographical area. A more powerful use of the keywords would be something like ‘Phoenix Medical Massage.’

   Tip: Don’t worry if you decide not to use a long-tailed keyword in your business name. There are many other ways to use them in your online marketing efforts that can produce great results and get you found online.



There are many companies out there that are more than willing to take large amounts of your money and claim that they will set up your SEO and put you in the number one spot on Google, Bing, Yahoo, and others. Stay away from these companies! Most of them will rip you off. If you know and trust someone who is an ‘SEO’ expert than using them most definetly can help your business rank higher. Make sure you know exactly what you are getting and how much it will cost.

 There are simple steps that you can take that will increase your chances of getting listed and ranking higher on the search sites. Check out this website for articles that will give you free information, tips and tools to increase your online marketing success.

 Name Your Successful Massage Business


While it is important to consider the factors in this article when you are naming your business, it will not make or break it. However, utilizing these guidelines now can save you time and trouble later depending on your long-range goals. Your customers will identify with your brand and this can help with the trust and value that is perceived. This can be a major factor in the success of your practice. Finally, there is nothing more important than getting found by new customers and using keywords in your business name can help. Taking small steps and doing the small things can make a big difference in the long-run.

I hope you found this article helpful. Please leave a comment below and let me know if this helped you in naming your business. Also, if you want to pass along your own tips for naming a massage business that would be great. Please spread the word and share this article on Facebook, Twitter or you can pin the image below to your Pinterest board. I wish you success and prosperity.

Name Your Successful Massage Business

About The Author

Dave Kennedy

Dave created as a tool to help massage therapists start and grow their own successful businesses. He has worked in the field for over 25 years as a therapist and as the owner of multiple massage clinics.

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Some of the resources listed in this article may contain affiliate links. This means that if you choose to make a purchase, I will receive a small commission. This commission will come at no additional cost to you.  I have worked with these companies and they come highly recommended as helpful for your massage business. However, please do not spend your money on any of these products unless you feel they will be helpful to you. Thank you for your support.

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